Saturday 1 October 2016

How mobiles are changing the way we consume information

Just in case you haven’t noticed, perhaps you’re checking your phone notifications a lot more than you did even a year or so ago.
Around 350million Indian citizens own a smartphone. That’s supposed to be a massive jump from 200million a year ago. Thanks to the changed reforms, speedy urbanization and 65% of tech savvy youth.
But one thing is noticeable; audience’s shift to high intent information consumption that has led to change in behavior. Users tend to spend more time on news that includes “hard” news and is gradually increasing.
While social media sites remain the main source of news, people follow their social media friends as a trusted news source more than mainstream media.
In this generation, news is about digging social feeds and eventually commenting, tweeting/sharing and co-creating content with news as the bubble burst. The highly personalized push notifications have created content more engaging than ever before.
Geolocation matters
Delivering information based location make news more relevant. Facebook dominance has helped in adoption of location based preferences to diverse nature of products based sites. Smart phones come with bundled dozens of smart sensors that create a massive amount of user generated content.
Adapting to the smaller screen involves changes in format, the ads need to fit well “in feed” or become interesting content so as to maintain a significant gap between time and ad spent, hence the emergence of native ads.
While mainstream media struggles to become more nimble, it seems – Advertisers are driving change in how information is created and curated. More mobile and more aligned with the tastes and appetite of the fast-growing mobile audience. The leading news/information providers are struggling to make their audiences palatable to the funders to find best value in their access to audiences.

No comments:

Post a Comment